PLan marketing

Superhero Hype! est la source
un anonyme en est l'auteur

-November 2005:
*Teaser poster relased to theaters
*Teaser trailer #1 airs with HARRY POTTER AND THE GOBLET OF FIRE

-January 2006:
*Teaser trialer #2 airs with GLORY ROAD.

-February 2006:
*Televised trailer with SUPER BOWL(U.S.)
*Tie in with Winter Olympics in Torino, Italy
*Teaser Poster #2 and Cinema Cardboard cutout of Superman Returns official logo in cinemas across the World

-March 2006:
*4 Televised trailers air with NCAA basketball playoffs
*Theatrical Trailer #1 airs with ICE AGE 2: THE MELDOWN

-April 2006:
*Theatrical banners released.
*Character posters for SUPERMAN, CLARK KENT, LOIS LANE, LEX LUTHOR, and JIMMY OLSEN released.

-May 2006:
*TIME MAGAZINE front cover
*Advertisements for CHRYSLER,LAYS POTATO CHIPS,_______, VERIZON WIRELESS, NESTLE, GATORADE, and PANATRONICS ELECTRONICS begin to air on television.
*Picture advertisments with GATORADE, LAYS,______,and NESTLE are attatched to products
*Music videos and singles from KELLY CLARKSON and THE FOO FIGHTERS in endorsment for the movie are relased.
*60 MINUTES "making-of" special
*Kate Bosworth REVELON HAIR PRODUCTS ADVERTISEMENTS air
*MTV MOVIE AWARDS 2006 spoof
*12 televised trailers begin airing on prime time channels
*Brandon Routh interview with BARBRA WALTERS
*Merchandise release
*Theatrical Poster relased
*World wide billboard campaign with posters
*Theatrical trailer #2 airs with POSIEDON

-JUNE 2006(RELEASE)
*BRANDON ROUTH People magazine cover
*Advertisments from BURGER KING air on television.
*USA TODAY "MAN OF STEEL RETURNS" cover article
*12 televised trailers air on all stations beginning 6/13/06.
*Cast begins talk show appearences
*Toy and merchandise advertisements air on television.
*MTV making the movie special including SAVE SUPERMAN special
*FX inside look at the FX(special effects) in SUPERMAN RETURNS
*WORLD PREMIERE
*NBA FINALS 2006 tie ins air on television.
*TODAY SHOW - KELLY CLARKSON conecert and coundown to the film
*SUPERMAN RETURNS : THE VIDEO GAME release

ce que j'aime bien dans ce programme, les trucs du style la couv' de "Usa today" en juin ou du Time, balèze les amerlocks... y'a pas à dire, la promo c'est vraiment bien pensé...